TreeBenefit 樹益團隊成員：曾之盈 Sylvia Tseng；黃品儒 Claire Huang；安雅琳 Aunthichada Jarusane；古娜薇 Salinthip Kunawatsatit；謝銘元 Wesley Hsieh評估單位：評估其他單位 Other Evaluating Entity受評單位名稱：財團法人慈心有機農業發展基金會 Tse-Xin Organic Agriculture Foundation受評單位網站：https://toaf.org.tw/評估範疇｜Assessment scope組織名稱｜Organization Name慈心有機農業發展基金會 Tzu-Hsin Organic Agriculture Development Foundation組織宗旨｜Purpose促進身心健康 造就圓滿人生回復大地元氣 饒益世代子孫推廣慈心事業 建立誠信社會慈心有機農業是對生命深度的關懷，這是我們身體力行，投入心力的志業。土地如母，孕育萬物，滋養生命，我們致力以友善、有機的農業方式，找回大地山川河流的蓬勃生氣，讓生長其中的生命都能各得其所，共存共榮。一顆顆慈心滙聚，這是一群人的事業，也是身心靈全面啟動的有機事業。“Promote physical and mental health, foster a fulfilling life. Restore the vitality of the earth, benefit future generations. Promote compassionate causes, build a trustworthy society. Tzu-Hsin organic farming reflects a deep concern for life. It is a vocation we practice with heart and soul. The land is like a mother, nurturing all beings and sustaining life. We strive to restore the vitality of the earth, mountains, rivers, and streams through friendly and organic agricultural methods, enabling all life to flourish in harmony. United through compassion, this is a collective endeavor—an organic mission that activates the body, mind, and spirit.”計畫／服務名稱｜Plan/Service Name石門水庫種樹計畫Shihmen Reservoir Tree Planting Project計畫／服務簡述｜Plan/Service Description慈心基金會推動石門水庫種樹護林行動，計畫涵蓋植樹、護樹及樹木養護，並成立護樹團隊認養樹木，確保其成林存活。協助企業、公部門及教育機構，鼓勵各界投入綠化工作，以響應全球暖化及碳中和目標。The Tzu-Hsin Foundation is promoting a tree planting and forest protection campaign at Shihmen Reservoir. The plan includes tree planting, tree protection, and tree maintenance, along with establishing a tree protection team that adopts trees to ensure successful forest development. It supports businesses, government agencies, and educational institutions, encouraging all sectors to participate in greening efforts in response to global warming and carbon neutrality goals.計畫／服務目的｜Project/Service Purpose本計畫希望推動長期、永續的生態復育，使種樹不僅是短期活動，更成為社會文化的一部分。透過社會參與與公私協力，提高民眾環保意識，加強樹木養護機制，並促進土地資源永續運用，以守護自然環境，減緩氣候變遷影響。This project aims to advance long-term, sustainable ecological restoration, transforming tree planting from a short-term activity into a meaningful social culture. Through public participation and cross-sector collaboration, it seeks to strengthen environmental awareness, improve tree conservation mechanisms, and promote sustainable land resource use, thereby protecting the natural environment and mitigating climate change impacts.計畫時程｜Schedule2023 年 04 月 – 2025 年 03 月April 2023 – March 2025相關連結｜Websitehttps://toaf.org.tw/預期成果｜Well-defined Outcomes利害關係人Stakeholders預期成果Intended OutcomesSDGs合作企業員工Employees of cooperative enterprises帶動組織內的環保行動Drive environmental protection actions within the organization12採取環保行動Take environmental action13參與環境相關活動Participate in environmental activities13合作企業Cooperative enterprises促使組織採取有利環境的做法Encourage organizations to adopt environmentally friendly practices12提升企業聲譽Enhance corporate reputation12增強員工參與度Enhance employee engagement8遊客Tourists增加到石門水庫旅遊Increase tourism to Shihmen Reservoir8強化旅遊生態保育意識Strengthen awareness of tourism ecological conservation15提升對石門水庫文化的了解Enhance understanding of Shihmen Reservoir culture4利害關係人的成果指標｜Outcome indicators for caregivers利害關係人 1－合作企業員工｜Stakeholder 1 – Employees of Cooperative Enterprises預期成果Intended Outcomes指標Indicator量表名稱Scale Name測量單位／量表分級Measurement Unit / Scale(EN)文獻（APA格式）Reference (APA format)帶動組織內的環保行動Promote environmental actions within the organization環境承諾指標Environmental commitment indicatorA measure scale of Environmental commitment（文獻 Table 3）(see Table 3 in the literature)1=不曾2=很少3=偶爾4=經常5=總是1 = Never2 = Rarely3 = Occasionally4 = Often5 = AlwaysAfsar, B., & Umrani, W. A. (2020).Corporate social responsibility and pro‐environmental behavior at workplace…CSR & Environmental Management, 27(1), 109–125.採取環保行動Taking environmental protection actions親環境行為指標Proenvironmental behavior indicatorA measure scale of Taking environmental protection actions1=不曾2=很少3=偶爾4=經常5=總是1 = Never2 = Rarely3 = Occasionally4 = Often5 = AlwaysKarp, D. G. (1996).Values and their effect on pro‐environmental behavior.Environment and Behavior, 28(1), 111–133.參與環境相關活動Participation in environmental-related activities環境覺知發展指標Environmental awareness development indicator環境活動經驗量表（表3-2-3）Environmental activity experience scale (Table 3-2-3 in the literature)1=不曾2=很少3=偶爾4=經常5=總是1 = Never2 = Rarely3 = Occasionally4 = Often5 = AlwaysShih, Y.-L. (2003).Exploring the environmental activity experiences…(Master’s thesis).利害關係人 2－合作企業｜Stakeholder 2 – Cooperative Enterprises預期成果Intended Outcomes指標Indicator量表名稱Scale Name測量單位／量表分級Measurement Unit / Scale 文獻（APA格式）Reference (APA format)促使組織採取有利環境的做法Encourage organizations to adopt environmentally beneficial practices企業污染防治措施評分Pollution prevention practice scaleA measurement scale of Pollution Prevention Practices1=不曾2=很少3=偶爾4=經常5=總是1 = Never2 = Rarely3 = Occasionally4 = Often5 = AlwaysRusinko, C. (2007).Green manufacturing…IEEE Transactions on Engineering Management, 54(3), 445–454.提升企業聲譽Enhance corporate image企業形象評分Corporate image rating企業形象評分量表A measurement scale of Corporate image rating1=非常不同意2=不同意3=普通4=同意5=非常同意1 = Strongly disagree2 = Disagree3 = Neutral4 = Agree5 = Strongly agreeGürlek, M., Düzgün, E., & Uygur, S. M. (2017).How does CSR create customer loyalty?Social Responsibility Journal, 13(3), 409–427.企業聲譽的測量量表A measurement scale of Corporate reputation同上 1–5 李克特尺度Same 5-point Likert scaleÖzcan, F., & Elçi, M. (2020).Employees’ perception of CSR…SAGE Open, 10(4).增強員工參與度Increase employee participation & cohesion組織凝聚力評分Organizational cohesion rating團體環境問卷Group Environment Questionnaire (GEQ)1=非常不同意2=不同意3=普通4=同意5=非常同意1 = Strongly disagree2 = Disagree3 = Neutral4 = Agree5 = Strongly agreeLee, D. C., Hung, L. M., & Chen, M. L. (2012).Corporate sponsorship…J. Mgmt & Sustainability, 2, 43.利害關係人 3－遊客｜Stakeholder 3 – Tourists預期成果Intended Outcomes指標Indicator量表名稱Scale Name測量單位／量表分級Measurement Unit / Scale 文獻（APA格式）Reference (APA format)增加到石門水庫旅遊Increase environmentally friendly practices in visiting Shihmen Reservoir1.每年旅遊次數Number of visits per year 2.每次停留時間Length of stay1. 頻率(Frequency)2. 時數(Duration)1. 次數2. 時數1. Number of visits2. Hours強化旅遊生態保育意識Strengthen ecological conservation awareness in tourism生態友善認知分數Pro-environmental cognition score永續旅遊態度量表SUS-TASSustainable Tourism Attitude Scale (SUS-TAS)1=非常不同意～5=非常同意1 = Strongly disagree ~ 5 = Strongly agreeHsu, C.-Y., Chen, M.-Y., Nyaupane, G. P., & Lin, S.-H. (2020).Measuring sustainable tourism attitude scale…TMP, 33, 100617.提升對石門水庫文化的了解Enhance understanding of Shihmen Reservoir culture文化價值認知分數Perceived value of local cultural knowledge在地文化知識感知價值量表Local knowledge tourism perceived value scale1=非常不同意～5=非常同意1 = Strongly disagree ~ 5 = Strongly agreeZhang, H., Jiang, J., & Zhu, J. (2023).Local knowledge tourism: scale development.Frontiers in Psychology, 14.資料收集方式｜Impact Data Collection利害關係人Stakeholders母體人數Population Size有效樣本人數Valid Sample Size資料收集（問卷）方式Data Collection (Questionnaire) Method收集時間Collection Period合作企業員工Partner company employees66線上問卷Online questionnaire2025/6/6–25合作企業Partner company11線上問卷Online questionnaire2025/6/25遊客Tourists2922線上問卷Online questionnaire2025/6/3–7廣度分析｜Breadth of Impact合作企業員工｜Partner Company Employees 成果Outcomes廣度（人數）Scale (# of People)廣度（比例）Scale (Percentage)帶動組織內的環保行動Drive environmental protection actions within the organization350%採取環保行動Take environmental action350%參與環境相關活動Participate in environmental activities6100%合作企業｜Cooperative Enterprises 成果Outcomes廣度（人數）Scale (# of People)廣度（比例）Scale (Percentage)促使組織採取有利環境的做法Encourage organizations to adopt environmentally friendly practices1100%提升企業聲譽Enhance corporate reputation1100%增強員工參與度Enhance employee engagement1100%遊客｜Tourists 成果Outcomes廣度（人數）Scale (# of People)廣度（比例）Scale (Percentage)增加到石門水庫旅遊Increase tourism to Shimen Reservoir1568%強化旅遊生態保育意識Strengthening awareness of tourism ecological conservation1359%提升對石門水庫文化的了解Enhance understanding of Shihmen Reservoir culture1568%深度分析｜Depth of Impact合作企業員工｜Partner Company Employees 成果Outcomes深度Depth尺度Scale帶動組織內的環保行動Drive environmental protection actions within the organization1.21李克特尺度（1–5）Likert Scale (1–5)採取環保行動Take environmental action0.21李克特尺度（1–5）Likert Scale (1–5)參與環境相關活動Participate in environmental activities0.40李克特尺度（1–5）Likert Scale (1–5)合作企業｜Cooperative Enterprises 成果Outcomes深度Depth尺度Scale促使組織採取有利環境的做法Encourage organizations to adopt environmentally friendly practices0.60李克特尺度（1–5）Likert Scale (1–5)提升企業聲譽Enhance corporate reputation0.50李克特尺度（1–5）Likert Scale (1–5)增強員工參與度Enhance employee engagement1.00李克特尺度（1–5）Likert Scale (1–5)遊客｜Tourists 成果Outcomes深度Depth尺度Scale增加到石門水庫旅遊Increase tourism to Shimen Reservoir0.84 次／年(0.84 times per year)1–2 小時(1–2 hours )1. 頻率（次／年）Frequency (times/year) 2. 時數 Duration (hours)強化旅遊生態保育意識Strengthening awareness of tourism ecological conservation0.48李克特尺度（1–5）Likert Scale (1–5)提升對石門水庫文化的了解Enhance understanding of Shihmen Reservoir culture0.71李克特尺度（1–5）Likert Scale (1–5)影響力因子與重要性分析｜Impact Factors & Significance合作企業員工｜Partner Company Employees成果Outcomes反事實因子Counterfactual持續時間（年）Duration (Year)衰退因子Drop-off重要性（1–10）Importance (1–10)帶動組織內的環保行動Drive environmental protection actions within the organization50%51.55%8.5採取環保行動Take environmental action63%28.821.7%8.2參與環境相關活動Participate in environmental activities50%430%9.0合作企業｜Cooperative Enterprises 成果Outcomes反事實因子Counterfactual持續時間（年）Duration (Year)衰退因子Drop-off重要性（1–10）Importance (1–10)促使組織採取有利環境的做法Encourage organizations to adopt environmentally friendly practices100%40%7.0提升企業聲譽Enhance corporate reputation100%1100%8.0增強員工參與度Enhance employee engagement100%1100%9.0遊客｜Tourists成果Outcomes反事實因子Counterfactual持續時間（年）Duration (Year)衰退因子Drop-off重要性（1–10）Importance (1–10)增加到石門水庫旅遊Increase tourism to Shimen Reservoir44%3.319.1%6.8強化旅遊生態保育意識Strengthening awareness of tourism ecological conservation37%3.320.5%8.7提升對石門水庫文化的了解Enhance understanding of Shihmen Reservoir culture34%3.421.4%7.7